Objective

As an internationally recognized school for the performing and visual arts, Calarts design has been infamous in art school culture for decades now. Their (unwritten) design mantra was “ABD” (always be different). Their visual presence changed constantly, but always remained unconventional and lively.

Execution

As the designer for the Institute, I was responsible for creating and producing collateral work for Administrative Offices including Admissions, Public Affairs, Development and the President’s Office. In addition to producing pieces for these departments, I worked closely with faculty and deans to design promotional materials, programs & posters, infographics and typefaces for all of the schools: film, theater, art, dance, music and writing.

Projects moved fast — never more than a week or two was spent on any one assignment. Access to on-site screen printing, letterpress and many little local offset printers allowed for exploration galore!